Developing global distribution for Essey brand: Concept of Symbolic Functionalism

Assignment: to maintain current distribution worldwide, to enter new markets, to develop sales turnover

Brand: Essey is a Danish design brand founded by John Brauer. The belief of Essey founder is that function should be representative of natural form, is at the very core of the company and is at the heart of its design philosophy - Symbolic Functionalism.

Approach: We analyzed current distribution; proposed the strategy for sales development; searched for new distributors in new markets; negotiated distribution agreements with new clients.

Result: We are successfully entering new markets for Essey brand.