Aldo Mistrali Fashionable Bags in Vietnam

Assignment: to enter Vietnamese market, establish distribution, develop brand image and increase sales

Brand: Aldo Mistrali - Red Dot awarded Spanish brand with new concept design bags for carrying business lunch in business bags

Approach: JP Scandia Vietnam team conducted market research, negotiated with several department stores in Vietnam, helped to design Aldo Mistrali displays for department store and coordinated logistics.

Result: JP Scandia Vietnam team achieved to display Aldo Mistrali collection in the most luxury department store in Ho Chi Minh City - Parkson department store.