Launching Oliver Weber jewellery with Swarovski diamonds in Japan

Assignment: to enter the market in Japan, develop brand image and sales in long-term

Brand: Oliver Weber is a jewellery brand from Austria that exclusively uses the unique Swarovski crystals.

Approach: Approached several distributors and jewellery specialists in Japan.

Result: In February 2011, successfully launched Oliver Weber brand at Tokyo Jewellery Trade Show and started brand promotion and sales.